Estilo Idea is committed to transparency, privacy and security of customer data throughout the entire process of interacting with our site. To better understand what information we collect and how we use, store or delete it, we detail below our Privacy Policy.
Customer registration data is not disclosed to third parties, except when necessary for the delivery process, for billing or participation in promotions requested by customers. Your personal data are essential for the order to arrive safely at your home, according to the stipulated delivery time.
For what purpose do we use customer personal data?
To deliver the products or services you have purchased;
To keep you informed about the status of your order;
To coordinate with partners for the delivery or provision of services;
To make exchanges;
To send communications about services and provide a better Customer experience, making the Store even more relevant to your day-to-day life.
Customer Rights
The General Data Protection Act (LGPD) gives the Customer the right to request from the Shop, at any time, upon formal request, information regarding the data processed.
For the Privacy Policy to be properly understood, it is essential to clarify some important concepts:
Customer: any natural person who purchases products or services in the physical stores, web and app;
Personal data: any information relating to an individual that identifies him or her or, used in combination with other processed information, identifies an individual. Also, any information by means of which it is possible to identify or contact an individual.
Processing of personal data – the collection, production, reception, classification, use, access, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation or control of information, communication, transfer, dissemination or extraction of data of natural persons is considered as processing of personal data.
Data Subject – any natural person whose personal data is processed by the Shop;
Purpose – what we want to achieve with the processing of personal data.
Necessity – the processing of personal data must be limited to the minimum necessary for the intended purpose. In other words, it must be relevant, proportionate and not excessive.
Consent – clear and objective authorization given by the data subject to process his or her personal data for a previously stipulated purpose. After giving your consent, you may revoke it at any time. Revocation does not cancel the processing previously carried out.
1- To whom does this privacy policy apply?
It applies to all customers of the Store, including website, app and physical stores, who in any way have personal data processed by us.
2- What kind of personal information do we collect and use?
The Store collects and stores the information you provide to us in several ways: when you provide your document for the issuance of the invoice; you exchange any product; you purchase any of the services or product offered by the store; you create an account and provide data in “My Account”; you place an order on our website; you participate in the monthly sweepstakes; when you interact with Customer Service; when you participate in surveys or marketing promotions, etc.
Among the data that may be requested are: full name, email, document, date of birth, gender, address, telephone numbers and credit card number.
Information automatically collected by the Store: we collect and store certain information whenever the Customer interacts with us. For example, we use cookies and obtain information when your browser accesses our website; when you click on advertisements, partner emails and other content provided by us on other websites.
Information collected by your mobile device:
When you access our site from your device, we may receive data about your location and your mobile device. We may use this information to deliver personalized content such as advertisements, search results, etc. Most mobile devices allow you to turn off location services.
Information collected from other sources:
Public sources (e.g., demographic data);
Credit bureaus or agencies (e.g., credit reports/checks);
Data providers (e.g., demographic data related to online advertisements and based on Customer interests).
3- Why do we request your personal data?
The data are necessary to:
Deliver the products purchased or service contracted;
Optimize your interaction with us;
Ensure the security of the website, its application and the data it processes;
Inform the Customer of offers and advertise our services;
To comply with legal obligations;
Administrative and management purposes.
The provision of the data allows:
-Deliver the products or services purchased;
-To carry out the process of exchange or return of products, within the deadline set by the Customer.
Established by the CDC (Consumer Defense Code);
-Send updates on the status of orders and service communications;
-Coordinate with partners the provision or availability of services;
-Providing services appropriate to the Customer’s needs; -Improving the Customer experience
-Improve the in-store customer shopping experience;
-Conduct market analysis and research;
-Keep the Customer informed about the products and services we offer; -Maintain the Customer informed about the products and services we offer; -Make targeted online advertising;
-To perform targeted online advertising;
-Prevent, detect and investigate activities contrary to our Code of Conduct or that are prohibited or illegal;
-Improve our website, products and services.
The Store uses lawful bases, which may vary depending on the purpose of collection, to process customers’ personal data. The storage period may vary depending on the legal basis applicable to each situation and the purpose.
3.1 Marketing services
Marketing services are provided through free communications about offers, services and products addressed to the Customer, related to their profile on the website and purchases they have made. This service includes emails, SMS and WhatsApp. The Customer may cancel the service at any time by accessing “My Account”.
4- With whom do we share your data?
The information collected will only be shared when it is necessary.
(i) for the correct provision of the services object of its activities with collaborating companies;
(ii) protection in case of conflict;
(vi) with companies that provide technological and operational infrastructure, such as payment intermediary companies and information storage service providers.
5- International data transfer
Since the Internet is a global environment, certain services offered by the Store may require the transfer of your data to other countries.
In these cases, the data is treated in accordance with the LGPD (General Data Protection Act) and other protective legislation. We take security measures in accordance with our policies and adopt standard clauses in contracts with suppliers and service providers.
When you browse our website, app, shop at our physical stores and/or communicate with us, you agree to the processing of your information, including international data transfer, where necessary. We take steps to ensure that all information collected is treated securely, in accordance with data protection regulations and in accordance with this Privacy Policy.
6-How long do we store personal information?
We store the Client’s information in accordance with the statute of limitations provided by law.
7-What are the rights of the data subject?
From the entry into force of the LGPD, the holder of the personal data will have the right to obtain from the Store, at any time, upon formal request, information concerning their data.
The Store will have 15 days to respond to requests from data subjects. Requests will be analyzed in accordance with the provisions of current legislation and, for legal reasons, some requests may not be fulfilled.
Data subjects, in accordance with the text of the LGPD, may exercise their rights by:
I – Confirmation of the existence of the processing;
II – Access to data;
III – Rectification of incomplete, inaccurate or outdated data;
IV – Anonymization, blocking or deletion of data that is unnecessary, excessive or processed in a manner that does not comply with the provisions of this Law;
V – Portability of data to another service provider or product, upon express request, in accordance with the regulations of the national authority, respecting commercial and industrial secrets;
VI – Deletion of personal data processed with the consent of the holder;
VII – information on the public and private entities with which the data controller has shared the use of the data; VII – information on the public and private entities with which the data controller has shared the use of data
VIII – information on the possibility of not giving consent and the consequences of refusal; IX – revocation of consent.
IX – revocation of consent.
8- How to exercise your rights?
You can exercise your rights by accessing the unsubscribe section. In addition, you can contact us by e-mail.
To change your preferences regarding notifications (including marketing communications), at any time, you can access “My Account”. If you do not wish to receive marketing communications from us, you can also unsubscribe by clicking on the link sent with the marketing email.
9- Can children shop in the Store?
The Store sells products for children, but they must be purchased by adults. If you are under 18, you must make the purchase with a parent or guardian.
10- Cookies and similar technologies
Cookies are small data files that are placed on your computer or other devices (such as ‘smartphones’ or ‘tablets’) as you browse the site.
We use cookies, pixels and other technologies (collectively, ‘cookies’) to recognize your browser or device, learn more about your interests, provide you with essential features and services and also to:
Track your preferences to send you only ads that are of interest to you. You can set your preferences through your account;
Track items stored in your shopping cart;
Conduct research and diagnostics to improve content, products and services; Prevent fraudulent activity; Improve security.
If you block or reject our cookies, you will not be able to add items to your shopping cart, checkout or use our products and services that require a login.
Click on “Help” in your browser settings to learn how to prevent us from accepting cookies and to be notified when you receive new ones; to see when they expire; and to disable them.
11- How do you keep your personal information secure?
The Store uses the best security protocols to preserve the privacy of Customer data, but also recommends individual protection measures.
To maintain the security and protection of your personal data provided during registration or purchases, under no circumstances should your login and password be shared with third parties. In addition, when accessing your registration through “My Account”, especially on public computers, make sure you are logged out of your account to prevent unauthorized persons from accessing and using the information without your knowledge.
We do not request personal data by phone, WhatsApp, SMS or email. Under no circumstances should they be provided, as this may be an attempt of misuse.
12- Further important information on data protection
If there are any changes to our Privacy Policy, you will receive an email.
13- How can I contact the store’s Data Protection Officer?
The Data Protection Officer is the official chosen by the Shop to act as a channel of communication between the data controller, the data subjects and the National Data Protection Authority (ANPD), when formalized. Any queries can be sent to the e-mail address.
Do you still have any questions? We are here to help you, take advantage and talk to us! 24/7 customer service – we usually respond within a few hours.